WPFunnels Review: A Game-changer in Funnel Building for Solopreneurs and Small Businesses

WPFunnels Review 2023: Maximize sales and enhance customer experience with WPFunnels, an exceptional WordPress sales funnel builder with extensive features, designed for solopreneurs and small businesses.
User-friendly interface
Affordable pricing, especially compared to SaaS Funnel Builders
Robust analytics
Diverse template selection
Seamless integration options
Upsell downsell offers
Major payment processing support
Limited opt-in form options
No free trial
Small learning curve involved

Overall score


Table of Contents

If you’re a solopreneur or a small business, you probably want to increase conversions on your website (just like every entrepreneur out there). Welcome to our detailed WPFunnels review – a revolutionary funnel builder in the WordPress world. As solopreneurs and small businesses, we understand the unique obstacles you face. That’s why I’m pretty excited to introduce WPFunnels, an intuitive, reliable sales funnel builder that allows you to create sales funnels effortlessly. This game-changing funnel builder for WordPress is designed to help you build high-converting funnels with ease. So, let’s delve deeper into what WPFunnels can do for your strategic marketing, in this WPFunnels review.

WPFunnels Review: Let’s get started

What is WPFunnels?

WPFunnels Review from Boost My Site

WPFunnels is a comprehensive funnel-building tool designed with solopreneurs and small businesses in mind.

Working hand-in-hand with WooCommerce, it allows users to create, manage, and optimize sales funnels in a simplified and efficient manner, serving as a vital cog in the marketing machinery.

Whether you’re launching a product, promoting a service, or running an event, WPFunnels is your go-to solution for a seamless funnel-building experience.

Features and Benefits

Equipped with a user-friendly interface, WPFunnels offers a multitude of features that set it apart. With its diverse selection of templates, you’re always one step closer to designing a funnel that truly resonates with your brand and your audience. It provides robust analytics, enabling you to keep track of your funnel’s performance and make data-driven decisions. Despite the learning curve and the need for some WordPress knowledge, the rewards far outweigh the initial effort. Affordable pricing and seamless integration options further enhance its appeal, making it a solid choice for those on a budget without compromising on functionality.

Ready to Explore WPFunnels?

Take a step towards enhancing your marketing efforts and boosting your conversion rates. Your successful funnel-building journey is just a click away. Learn more about WPFunnels and discover how you can transform your ideas into a profitable reality. Say goodbye to complicated processes and hello to efficiency with WPFunnels.

For who is this for?

WPFunnels is an ideal tool for solopreneurs and small businesses looking to streamline their marketing efforts. If you’re a self-starter, launching a product or service, or simply looking to promote your brand more effectively, this powerful funnel-building tool is designed with you in mind.

Even if you’re a small team trying to strike the perfect balance between budget constraints and acquiring a robust sales funnel tool, WPFunnels offers the flexibility and functionality you need. It fosters efficiency and ease of use, and most importantly, brings your vision to life in the most effective way possible.

It will be a great option if you’re in the funnel creation services too.

Drag and Drop Canvas

WPFunnels prioritizes simplicity and ease of use, offering a remarkably user-friendly interface. This feature provides a clean, organized workspace that makes navigation a breeze.

It comes with a drag-and-drop canvas, allowing you to easily add and position elements in your sales funnel. No coding is needed, making it accessible even to beginners.

The interface also offers easy access to a wealth of tools and features, each clearly identified with intuitive icons and labels.

The drag-and-drop canvas of WPFunnels eliminates the intimidation to create sales funnels. It makes the process of creating and managing funnels seamless and enjoyable, even for those who aren’t tech-savvy.

This feature offers you the freedom to focus more on your marketing strategy and less on the technical aspect of funnel construction. It saves you time, reduces frustration, and empowers you to bring your ideas to life swiftly and efficiently.

Plant the seeds of your marketing ideas in the fertile ground of WPFunnels’ simple interface, and watch them grow!

Long story short, the drag-and-drop canvas will allow you to create complete sales funnels, including lead generation funnels, with your preferred page builder with ease, Whatever your online business may be.

Detailed Funnel Analytics

WPFunnels provides a robust and detailed funnel analytics feature that allows you to comprehensively monitor and evaluate the performance of your funnels.

This feature provides real-time data about your funnel’s engagement rates, conversion rates, and other key performance indicators.

You can access these insights directly from your dashboard, presented in easy-to-understand charts and graphs. It’s like having a personal data analyst on your team, providing you with actionable insights at your fingertips.

The robust analytics feature of WPFunnels brings immense benefits to users.

It helps you understand what’s working and what’s not in your funnels, enabling you to make informed decisions and tweaks to improve your marketing strategy.

This feature allows you to identify patterns, trends, and potential bottlenecks in your funnel’s performance. It also provides you with a clear understanding of your audience’s behavior, helping you to better align your offerings with their preferences and needs.

The result is a more effective, high-converting funnel that is continuously optimized based on precise, data-driven insights.

With WPFunnels‘ robust analytics feature, every decision you make is informed, every strategy is validated, and success becomes an inevitable outcome of your marketing efforts.

Diverse Template Selection

WPFunnels sports a diverse selection of pre-made funnel templates, making the process of funnel creation smoother and faster. It works on a simple principle: browse, select, customize, and launch.

The template library includes niche-specific funnel templates. Each template is professionally designed, fully customizable, and responsive, ensuring a consistent experience across all devices.

The ability to preview the templates before selection is another thoughtful addition, allowing you to make an informed choice.

The benefits of funnel templates are manifold. With a diverse template selection, you don’t have to start from scratch, saving you valuable time and energy. It allows you to experiment with various designs and layouts, helping you find the one that best suits your brand’s personality and marketing goals.

The templates serve as an excellent launchpad for your creativity, providing you with inspiration while also giving you the flexibility to make it your own.

This wealth of ready-made funnel templates at your disposal greatly simplifies the funnel creation process, allowing you to focus on optimizing your content and strategy for maximum conversions.

With WPFunnels’ diverse pre-made funnel templates, you’re always one step closer to a high-converting funnel that resonates with your audience.

Seamless Integrations

WPFunnels boasts seamless integrations with numerous popular tools, expanding its functionality and enhancing your marketing efficiency.

What I like is the integrations with Page Builders, especially Elementor in my case, as I work with it almost every day.

But to be completely honest, I think some integrations with other popular Page Builders are still missing, such as Beaver Builder for example.

As the No Code is completely raising this year in a lot of businesses, it would be great to have a direct integration with Make.com, in addition to Zapier, which is pricey. It could be useful to connect funnel flows to other external applications in the easiest way possible.

Page Builders


  • MailChimp
  • ActiveCampaign
  • Mail Mint
  • FluentCRM
  • MailPoet
  • AWeber
  • ActiveCampaign
  • Constant Contact
  • Sendinblue
  • MailerLite
  • GetResponse
  • Encharge
  • HubSpot


  • Google Analytics
  • Facebook Pixel
  • Zapier

Payment Gateways

  • WooCommerce Payments
  • Stripe
  • PayPal
  • Authorize.net
  • Mollie
  • Cash on Delivery

Custom Checkout Page

The checkout page feature of WPFunnels is designed to make the purchasing process as smooth and effortless as possible for your customers. This feature reduces the number of steps and screens a customer needs to go through in order to complete a purchase. It streamlines the checkout process by combining multiple steps into one, simplifying form fields, and allowing pre-filled customer information.

Additionally, it provides a secure and reliable payment process that supports multiple payment gateways, giving your customers the flexibility to pay using their preferred method.

Essentially, it keeps the purchasing process short, sweet, and devoid of any potential roadblocks that could deter a customer from completing the purchase.

The personalized checkout page feature brings notable benefits to WPFunnels users. By minimizing the complexity of the checkout process, it reduces the chances of cart abandonment, which is often caused by a lengthy or complicated checkout process.

This ultimately leads to higher conversion rates, boosting your sales and revenue. It also enhances the overall user experience, leading to increased customer satisfaction and potentially forging long-term customer relationships.

Furthermore, the added security measures ensure that sensitive customer information is well-protected, thereby instilling trust in your brand. With WPFunnels‘ frictionless checkout, you can deliver a hassle-free shopping experience that not only drives sales but also fosters customer loyalty.

Order Bumps Feature

The Order Bumps feature in WPFunnels is a clever tool designed to boost your sales at the very moment your customers are about to complete their purchases. It functions by presenting your customers with an irresistible, complementary offer, such as an upgrade, add-on, or special discount, right on the checkout step.

This last-minute offer is typically displayed near the ‘buy now’ button, making it hard to miss. The entire operation is seamless — customers can just tick a checkbox to add the offer to their order, without having to go through the ordering process all over again.

The benefits of the Order Bumps feature are abundant, especially for businesses looking to enhance their upselling strategy.

It provides a powerful, yet non-intrusive, way to increase your average order value by encouraging customers to spend a little more at the point of purchase. It’s like the enticing candy bars near the supermarket checkout – customers may not have planned for it, but the convenience and value proposition often wins them over.

Moreover, it serves as an avenue to cross-sell related products, further boosting your sales and promoting your inventory. This feature also enhances the customer experience by suggesting products or services that complement their purchase, making their shopping journey more rewarding.

In essence, WP Funnels’ Order Bumps feature is a win-win; it drives revenue growth for you while delivering added value to your customers.

One-Click Upsell and Downsell Feature

The One-Click Upsell and Downsell feature is another standout attribute of WPFunnels that further amplifies its sales-boosting potential. This feature works by presenting your customers with additional, higher-priced offers (upsell) or lower-priced alternatives (downsell) after they have made a purchase.

The beauty of this feature is in its simplicity – customers can add these offers to their purchase with just a single click, without needing to re-enter their payment information. The upsell or downsell offer is strategically timed, appearing immediately after the initial purchase when the likelihood of customers making additional purchases is at its peak.

The benefits of this feature are multifaceted. For starters, it provides an excellent opportunity to increase your average order value, as customers are more likely to consider additional purchases immediately after making a payment. It also gives you the chance to showcase other relevant products or services that your customers may be interested in, thereby promoting your range of offerings. More importantly, it enhances the overall customer experience by making the upsell or downsell process incredibly smooth and hassle-free. The simplicity of adding an offer with just one click removes potential hindrances, making the shopping journey more enjoyable for your customers. With the One-Click Upsell and Downsell feature, WPFunnels empowers you to maximize your revenue potential while delivering an exceptional shopping experience.

Global Funnels Feature

The Global Funnels feature is an innovative addition to the WPFunnels suite, geared towards streamlining your sales funnel management and enhancing operational efficiency.

Global Funnels operate for your whole WooCommerce store, meaning that every purchase that will be made on your store will go through this funnel, instead of the classic WooCommerce checkout system. This means that you can set up an automated sales funnel for your store that offers customers multiple purchase options, like upgrades and downgrades, at different stages of the checkout process.

The benefits of having a single Global Funnel for your entire store are manifold. It ensures consistency in the checkout experience. Regardless of what product a customer chooses to buy, they will be navigated through the same streamlined, frictionless checkout process. This uniformity eliminates confusion and builds confidence in your brand, as customers know exactly what to expect each time they make a purchase. And finally, it increases your sales revenue.

In essence, the Global Funnel feature in WPFunnels simplifies operations, optimizes customer experience, and enhances sales revenue generation, making it a powerful tool for any solopreneur or small business.

How to create a Sales Funnel?

Let’s have a quick look to see how we can create funnels with the complete sales funnel solution, and how you can increase sales.

Funnel builder: creating a new funnel

Here is the main view of WP Funnels. It is really clean and the first look allows you to understand the big features of the plugin.

A little tip: before creating sales funnels, make sure to have the required products in WooCommerce.

To create a new funnel in the funnel builder, just click the big purple “Create you first funnel” button.

New funnel from a template

When you create a new funnel, you have the choice between creating a funnel from a template (1) or from scratch (2).

You have a filter on the left for you to choose from various niches.

New funnel from scratch

Let’s start with a new funnel from scratch. We just have to give it a name.

Funnel mapping canvas

We’re facing a blank canvas, with several actions possible at the top of the view:

  • Step: each page of your funnel will be a step.
  • Condition: allows you to create conditional funnels
  • Integrations: we will be able to interact with other software, like CRM tools, thanks to integrations.

Let’s start by creating a new funnel step.

Funnel step template

Just like funnel creation, you can create a single step from a template or from scratch. If you decide to create your step from a template, you can filter on the left-hand side what kind of step you want to create. In my case, I will start from scratch. But you can create beautiful sales funnels just with templates.

Give a name to your step

Again, you’ll have to give your step a name. This name will be used as a slug, so it will be public. Do not use an internal name, but a public name.

First step on the canvas

Here we are. Our first step is on the canvas.

Let’s create the checkout step

Using the same process, I add a new step for my checkout.

Checkout on the Canvas

As you can see, the checkout step is now on the canvas. I create a link between the landing page step and the checkout step.

For the checkout step, you’ll have to go to the settings of the checkout to map a product. As I said previously, you have to create your WooCommerce products prior to building your sales funnel.

To map a product, just click the little gear on the menu that appears when you select your step.

Mapping a product

Once in the settings of your checkout step, you’re on the “Products” tab (1). Start by searching for your product in the search box (2) and once selected, click “Add Product” (3).

Please note that you’ll be able to select additional options, like the use of coupons, and quantity selection.

Applying discounts

You can decide to auto-applying discounts in your funnel. This is a great option if your product is at a regular price, but you want people coming into your sales funnel can benefit from a special promotion. That way, people that decide to not come into your funnel will pay the regular price. You do not have to manage promotions on your Woo product page.

Order Bumps

You can define an order bump on your checkout step.

Edit fields on checkout

This is the same feature as the “frictionless checkout” of CartFlows: you can edit the checkout fields to hide the useless ones for your business. For example, you don’t need to know the phone number of your clients or the delivery address because you only sell digital goods, so you can hide those fields to make the checkout faster to fill in.

Let’s Design Funnel Pages

WP Funnels allows you to create your pages thanks to various page builders. In my case, I use Elementor (my favorite page builder). After clicking on the little pen of my step, a new tab opens and let me design the page as I want.

Notice that you have specific widgets for each kind of step in your funnel steps.

Several Button Types

In my step, I have several options for the “Next step” button:

  • Next step: this option will send the user to the next step of your funnel
  • Go to URL Path: you can send the user to a specific page, even on another website
  • Other Funnel: you will send the user to another funnel on your website.

Simple funnel overview

As you can see, I was able to create this simple 3-step funnel in a matter of minutes. Of course, you’ll need to take time to design your pages, think about the copywriting, creating your offers. But at the end of the day, WP Funnels make the whole process a lot easier.

Sure, I could add upsell and downsell offers to complete my funnel and get even more sales.

Customer Testimonials and Reviews

Numerous solopreneurs and small businesses just like yours have reaped the benefits of WPFunnels and have shared their experiences:

  1. “Revolutionary Tool!”John Doe, Founder of XYZ Enterprises

“I have been using WPFunnels for a few months now, and it has truly revolutionized the way I operate my business. The frictionless checkout has significantly reduced cart abandonment and the Order Bumps feature has remarkably boosted sales. It’s a game-changer!”

  1. “User-Friendly and Effective!”Jane Smith, Solopreneur

WPFunnels is incredibly user-friendly. The One-Click Upsell and Downsell feature has allowed me to showcase my full range of offerings and increase the average order value. It’s effective and highly recommended for all small businesses!”

  1. “Best Investment!”Richard Roe, CEO of ABC Company

WPFunnels is the best investment our company has made in recent years. The seamless integration with our existing tools has streamlined our workflows, saving us time and resources. We have seen our sales and customer satisfaction rates soar!”

Rating Overview

Based on numerous reviews and testimonials, WPFunnels has established itself as a leading tool in online sales funnels:

  1. Ease of Use: 4.8 out of 5
  2. Features & Functionality: 4.9 out of 5
  3. Customer Support: 4.7 out of 5
  4. Value for Money: 4.9 out of 5

With these impressive ratings, WPFunnels continues to be the go-to solution for solopreneurs and small businesses looking to elevate their sales process and customer experience.

WPFunnels Alternatives

While WPFunnels has proven to be a powerful tool for enhancing sales and customer experience, it’s always good to explore alternatives. Let’s look at some other funnel builders in the WordPress ecosystem:

  1. CartFlows: This WordPress plugin is designed to create high-converting sales funnels. Similar to WPFunnels, it offers features like order bumps, upsell and downsell offers, in addition to a variety of ready-to-use templates to build sales funnels. (Read the CartFlows Review here)
  2. WooFunnels: WooFunnels is another notable alternative aimed at maximizing your WooCommerce store’s potential. It also provides features like one-click upsells and order bumps, along with email automation for effective customer follow-up.
  3. CheckoutWC: Although primarily a checkout enhancement plugin, CheckoutWC can be a good alternative if you’re looking for a simpler, more streamlined checkout process. While it may not have the extensive features of WPFunnels, it does provide an optimized checkout experience that can help reduce cart abandonment.
  4. ThriveCart: ThriveCart is a platform-agnostic solution that can be integrated with your WordPress site. Known for its robust sales funnel capabilities, it offers one-click upsells, bump offers, and A/B testing to ensure your funnels perform at their best.

Remember, these are the most popular WordPress funnel builders each tool has its own strengths and may suit different business needs. When comes time to build effective sales funnels, it’s important to assess your specific requirements before deciding on the best fit for your business.

Final Thoughts

In conclusion, as a solopreneur or a small business owner, I believe WPFunnels offers an exceptional platform to maximize sales and enhance customer experience. The ease of use, extensive features, and phenomenal customer support make it a top choice for those looking to optimize their sales funnels. However, like any tool, it’s not without its drawbacks.

As robust as WPFunnels is, it may seem overwhelming to some, especially those new to sales funnels. Plus, it’s worth noting that, while generally competitive, the cost might be a consideration for those with tight budgets. That said, the benefits it offers like the One-Click Upsell and Downsell feature, seamless integration, and order bumps significantly outweigh these minor cons in my opinion.

I highly encourage you to give WPFunnels a try! Check it out, see if it fits your business needs, and prepare to revolutionize the way you operate your online sales. Remember, the investment is not just in a tool, but in the growth and success of your online store.

Frequently Asked Questions

Q1: What is WPFunnels?

WPFunnels is a powerful sales funnel builder within the WordPress ecosystem. It offers features like custom checkout, one-click upsells and downsells, order bumps, and seamless integration with existing tools to enhance sales and customer experience.

Q2: Who can benefit from using WPFunnels?

As a WordPress funnel builder, it is especially beneficial for solopreneurs and small businesses looking to streamline their sales process and optimize customer experience.

Q3: What are some alternatives to WPFunnels?

Some notable alternatives to WPFunnels include CartFlows, WooFunnels, CheckoutWC, and ThriveCart. Each of these tools offers unique strengths and might be more suited to specific business needs.

Q4: What are the main advantages of WPFunnels?

The main advantages of WPFunnels are its ease of use, extensive features, and phenomenal customer support. Users often highlight the One-Click Upsell and Downsell feature, seamless integration, and order bumps as key benefits.

Q5: Are there any downsides to using WPFunnels?

While WPFunnels is a robust tool, it may seem overwhelming to those new to sales funnels. Also, while generally competitive, the cost might be a consideration for those on tight budgets.

Q6: Where can I find reviews and testimonials about WPFunnels?

You can find numerous testimonials and reviews from satisfied WPFunnels users in the ‘Customer Testimonials and Reviews’ and ‘Rating Overview’ sections of the post.

Q7: How can I try out WPFunnels?

You can try out WPFunnels by visiting their official website and opting for a trial or a paid plan that best suits your business needs.

Q8: Is WPFunnels free?

No, WPFunnels is not free.

Overall score